Brand Discovery
Discover what makes your brand irresistible.
Brand Discovery sessions that uncover your story, sharpen your message, and define your look. If you’re struggling to define your brand or it just doesn’t feel right — we’ll help you figure it out.
What is Brand Discovery?
Price Range: $700 – $1100
Our Brand Discovery Service Includes:
- Strategy questionnaire
- 1:1 workshop session
- Brand tone, values, audience insight
- Moodboards / creative direction
- Actionable next steps or brand brief
We dig into your purpose and values, get to know your audience and what they care about, shape your tone of voice, and explore how your brand could look and feel. These insights help shape your story and lay the foundation for everything from your logo to your website to your social presence.
This is the groundwork that makes everything else easier
How It Works!

Discovery Questionaire
A quick pre-session warm-up to get your thoughts flowing

1:1 Workshop
A relaxed chat (with coffee if you like) where we dive into your brand’s soul

Creative Direction
We translate everything into moodboards, tone and early visual ideas.
Why It Matters!

Here’s the truth: if you skip this step, you end up guessing. And guesswork leads to messy messaging, forgettable visuals, and a brand that doesn’t click. Maybe your messaging feels all over the place. Maybe your logo is fine, but it doesn’t really feel like you. Or maybe you just can’t put into words what makes your business different.
Brand Discovery changes all of that. It helps you find your niche and own it, talk like a real human (and get heard), and build a brand that people remember. This is your brand’s foundation — and we’re here to make it strong, clear, and totally you.
Our Packages at a Glance
Here’s a quick look at our three signature services — designed to meet you wherever you are in your branding journey.
Brand Discovery
- 1:1 strategy workshop
- Brand tone & values
- Audience insights
- Visual direction
Starter Brand Toolkit
(Most Popular)- Logo suite (main, alt, icon)
- Colour & typography system
- Social templates
- Brand guide PDF
Digital Branding
- Website-ready graphics
- Social content kit
- Email & ad visuals
- Platform consistency check
Bundle & Save
Get the full experience — Discovery, Toolkit, and Digital Branding — for a discounted rate.
Bundle Price: from $3,600 (save up to $800)
👉 Not sure which is right for you?
Start with a Free Discovery Call

FAQs
How long does it take?
Usually 1–2 weeks from first chat to delivery, depending on your pace.
What if I already have a logo?
Perfect — we’ll build around it or challenge it if needed. Discovery works for new or evolving brands.
Is this just for startups?
Nope. We’ve worked with side hustlers, established businesses, and everything in between.
Do I have to commit to a full branding package?
Not at all. Discovery is a standalone service — but it’s also the perfect first step into the rest of our brand magic.
Testimonials
Roby Brimley Accountants
When we needed a brochure for our firm, Marshmallow were commissioned to undertake the design and print, we were very happy with the result, this has really helped us to raise our profile.
Campbell Crossley and Davis
I would have no hesitation in recommending Marshmallow for the excellent job done when we needed printing plus the design of a new brochure for our 25 years celebration. Always happy to recommend.
BygoneTimes NZ
We worked with Marshmallow on our rebrand and they completely nailed the brief. The process was smooth, and the outcome really captured the personality of our business.

Brand Discovery
Not sure where to start? This is the first (and best) step. We’ll help you uncover your brand’s voice, values, and visual direction — so everything else falls into place.

Starter Brand Toolkit
Launch with confidence and clarity. This toolkit gives you the professional look and feel your brand deserves — with everything ready to roll out from day one.

Digital Branding
Take your brand visuals to the next level across every digital platform. We’ll help you stay sharp, consistent, and scroll-stopping wherever your audience meets you.